I found an article on line that was in many ways demonstrating a revolutionary approach to Release Management. That being a truly integrated release management proof-of-concept. Box.net, the company behind the iPad application and Cloud-based service with the same name, decided to not simply propose a solution to their client, D7 Consulting, but also to demonstrate, hands on, the benefits to their product utilizing state of the art technology by providing not just the application but the hardware to run it on: iPads. In many ways, absorbing the financial risk from the hardware implementation in the short term.In many ways this has been my point when I say that as an ITSM Professional, I need to view myself as the subject matter expert when it comes to proposing solutions to solve real-world business problems to my businesses. That is when the true business value performed by the ITSM Professional comes into play. If you are in-tune with the business you are supporting, then why not be the technology specialist who is in a unique position to discover technology solutions to real business challenges? I think the team at Box.net have raised the bar with Application Development and Release concepts. It is not just the “Wow” factor of a new toy, but more about what can this new device or application do to enhance or enable my business. Box.net nailed it with this one.